Many of the houses were rebuilt later in the 18th century or during the 19th century, generally acquiring an extra storey when this happened. Some attempt was made to produce impressive groupings of houses, and Colen Campbell produced a design for a palatial east side to the square featuring thirty Corinthian columns but this was not carried out and in the end most of the houses were built to individual designs. The early houses were generally of five or seven bays, with basement, three main stories and an attic. Grosvenor Square was one of the three or four most fashionable residential addresses in London from its construction until the Second World War, with numerous leading members of the aristocracy in residence. The land was sold in individual plots, with 30 different builders or partnerships taking a lease about half of these had become bankrupt by 1738. Sir Richard Grosvenor obtained a licence to develop Grosvenor Square and the surrounding streets in 1710, and development took place between 17. Most later London squares would be more uniform.

The three houses at the far left form a unified group, but the others on this side are individually designed. History The north side of Grosvenor Square in the 18th or early 19th century. In the 20th it had an American and Canadian diplomatic presence, and currently is mixed use, commercial.

It was developed for fashionable residences in the 18th century. It is the centrepiece of the Mayfair property of the Duke of Westminster, and takes its name from the duke's surname 'Grosvenor'. Grosvenor Square ( / ˈ ɡ r oʊ v ən ər/ GROH-vən-ər) is a large garden square in the Mayfair district of Westminster, Greater London.

The central garden in Grosvenor Square, now a public park (pictured November 2008) For the square of the same name in Dublin, see Grosvenor Square, Dublin. For the former US embassy sometimes known as 'Grosvenor Square', see Embassy of the United States in London.